Since January 2025, I have worked as the video editor and content creator for Natasha Van Der Merwe, founder of NVDM Coaching, endurance coach, former professional triathlete, and prominent voice in the endurance sports community. Working closely with Natasha, I film and edit approximately 20 short-form videos each month, transforming training insights, race experiences, and educational content into engaging social media content.
The content generates an average of 6 million monthly views across social platforms and contributes to the continued growth of Natasha's audience from 150,000 followers since working together to 265,000 followers on Instagram and 50,000 to 92,000 followers on YouTube. Through a consistent content strategy focused on education, storytelling, and athlete engagement, her platform averages approximately 500 new followers per day.
(Jan 2025 – Present)
Services: Short-Form Video Editing • Content Strategy • Social Media Content Creation
Promotional video that I filmed and edited in preparation for a new program launch called “NVDM Swim”
Short-form viral reel that I filmed and edited. One of Natasha's most recognizable content formats, this 4-second swimming technique comparison reel generated more than 11 million views. Built around quick visual storytelling and instant educational value, similar videos in the series consistently reach audiences of 1M+ viewers.