Portfolio

On Athletics Club Sprint Launch (2026)

Invited by Front Pack Sports to Los Angeles to document the launch of On's first-ever professional sprint team, OAC Sprint. Captured photography and video content, conducted athlete interviews, and created storytelling assets surrounding a pivotal moment in On's expansion toward the LA 2028 Olympic cycle.

Documented the official launch of the multi-year partnership between On and Erewhon, creating photo and video assets that captured the event experience, brand storytelling, and community activation. Working alongside Front Pack Sports, I helped tell the story of a collaboration between two leading brands in performance, health, and wellness.

Endorphins Running is one of the fastest-growing running communities in the United States, hosting more than 1,500 free group runs annually across 12+ cities. As the lead photographer for their race-weekend activations, I captured both the official shakeout run and race-day experience, documenting community engagement and event highlights.

On x Erewhon Partnership (2026)

NVDM Coaching — IRONMAN Texas (2026)

Led race-weekend content production for NVDM Coaching, capturing photography and video coverage of the team shakeout run and race-day experience for 50+ athletes. Responsible for on-site filming, editing, and social media content creation, producing short-form videos that generated more than 500,000 views across digital platforms.

Endorphins Running — Austin Marathon (2026)

NVDM Coaching — IRONMAN Texas 2026

Brands and Organizations

On • IRONMAN • Endorphins Running • NVDM Coaching • Front Pack Sports • sailfish wetsuits • Dynamic Sports Medicine

By The Numbers

  • 2.5+ years managing social media and content for NVDM Coaching (14k Instagram, 92k YouTube)

  • 12+ IRONMAN and IRONMAN 70.3 events photographed (including Ironman World Championship)

  • 265K+ creator audience supported through ongoing video and editing production

  • 15 Million monthly views generated for creator’s startup

  • Experience across photography, videography, editing, and social media strategy